Luis Barrera

Director of Marketing and Communications

Luis Barrera serves as Director of Marketing and Communications at Towerpoint, where he leads the firm’s brand strategy, digital presence, and client engagement initiatives. With over a decade of experience in the marketing field, Luis has worked with a range of regional and national brands, developing campaigns that connect, resonate, and drive results.

He began his career with Freedom Communications, an American media company that operated daily and weekly newspapers, websites, and mobile platforms. Following his time there, Luis expanded into consulting, partnering with organizations across industries including casinos, entertainment venues, mental health and wellness practices, and real estate development.

In 2010, Luis pursued his passion for visual arts and launched a photography career. His work has included collaborations with Grammy Award-winning group Belanova, Billboard Hot 100 artist Neon Hitch, and television personalities such as Jaymes Vaughan and Josh Strickland.

Luis has called Sacramento home for over a decade, where he enjoys the energy of downtown and midtown living. In 2020, he purchased his first home—a 1940s ranch-style property—and has since embraced the ongoing project of remodeling it. Outside of work, he spends time with his two Australian Shepherds, Bella and Blue, and his orange tabby cat, Duvalin.

Committed to staying ahead of industry trends, Luis regularly attends leading financial marketing conferences, including the West Coast Digital Marketing Financial Summit and the Digital Summit in Southern California. He is also a member of the American Marketing Association. Luis brings together strategic marketing insight and a creative eye to deliver clear, compelling messaging that supports both client experience and business growth.